Daegwallyeong Snowflake Festival

Gangwon Snow Festa, a global festival brimming with visual pleasure and enjoyable experiences!

Daegwallyeong Snowflake Festival

  • Nicknamed "Asian Alps," Daegwallyeong Snowflake Festival takes place in Daegwallyeong, Pyeongchang, revealing the beautiful silver snowy field at 700 m above sea level. The pioneer event of Korea's winter festivals, it boasts about a history extending 27 years, ensuring a romantic and fantastic world of snowflake and ice where one can find childlike wonders. It is a truly iconic event Pyeongchang-gun has to offer.
  • Information
    Contact +82-33-335-3995
    Address 119, Daegwallyeong-ro, Daegwallyeong-myeon, Pyeongchang-gun, Gangwon-do
    Event period In January, yearly event
    Direct links to social media
Referred to as "the roof of Korea," Daegwallyeong area sees heavy snow that often exceeds 1m, isolating the town with frequency. Hence, people had to wear snow shoes, enjoyed hunting, and used balgu (a specially designed carrier sled) to move necessities and pyres around. To inherit and develop such unique winter living culture and promote the snowy town's image domestically and internationally, the festival takes place in January each year since 1993.

As Korea's first traditional winter festival, the Ministry of Culture and Tourism (currently the Ministry of Culture, Sports and Tourism) selected it as one of the top 10 winter cultural tourism festivals of Korea; further solidifying its ground as iconic winter festival when it was selected as top 12 cultural festivals nationwide in the first half of 2000.

The festival provides exotic events such as International Half-naked Marathon, huge snow sculpture display from over the world, snow sculpting competition for amateurs; as well as experiential programs such as Daegwallyeong snowflake hiking, writing contest, stage performance and singing, pounding tteok, making traditional taffy and bow, pottery handpainting, making tofu, snow rafting, motorcycle·bobsleigh, snow sled, snowflake train, balgu, and walking on snow shoes.

Pyeongchang - Local Delicacies

  • Pyeongchang Hwangtae-gui (Grilled dried pollack)

    A birthplace of Hwangtae, Hoenggye-ri of Daegwallyeong-myeon sees drying of pollack through snow until it becomes golden-colored and tasty. Only then it earns the name "Hwangtae." Repeating the freezing and melting process, well-dried Hwangtae gives off soft taste reminiscent of "deodeok," a mountain plant, so it was also called "deodeok pollack." Its deep taste reflects a long aging process completed in fiercely cold and snowy weather of Daegwallyeong.

  • Pyeongchang Memil Makguksu (buckwheat noodles)

    A background to Lee Hyo Seok's novel "When Buckwheat Flowers Bloom" Pyeongchang is truly home to memil as the title of novel suggests. Wide memil flower field depicted in novel is a reality as a great amount of memil is produced in Pyeongchang. Memil Makguksu is a renowned dish from Pyeongchang. As Gangwon-do's speciality food, our ancestors started enjoying the food a long time ago. Pyeongchang's highlands characteristic gives perfect conditions to farm memil, bountiful in harvest and great in quality, placing Pyeongchang memil's taste above those of other regions.

  • Gangwon Namul Bap (seasoned vegetables rice)

    To introduce Gangwon food culture to the world as the 2018 Olympics neared, Gangwon-do Agricultural Research and Extension Services developed this rice dish. The center chose oryun rice, oryun potato, and sannamul as the main ingredients, ensuring healthiness of the product. Although it does not look quite fancy, the combination of healthy ingredients represents the intrinsic taste of Gangwon-do, simple, clean and healthy.

Pyeongchang - Hallyu Tour Destinations