Pyeongchang Trout Festival

Gangwon Snow Festa, a global festival brimming with visual pleasure and enjoyable experiences!

Pyeongchang Trout Festival

  • Korean ancestors used to catch fish in the middle of a frozen river, thus, the festival fully captures the resourcefulness of their lives. Visitors can experience trout fishing by many means: ice fishing, bare-hands fishing, tent fishing and taste various trout dishes such as sliced raw trout and grilled trout.
  • Information
    Contact +82-33-336-4000
    Address 3562, Gyeonggang-ro, Jinbu-myeon, Pyeongchang-gun, Gangwon-do
    Event period From December to February, yearly event
    Direct links to social media
The first town underneath the sky at 700 m above sea level!
The coldest and most snowy town in Korea proudly presents... "Pyeongchang Trout Festival," Korean ancestors lined up ropes connecting neighboring houses when it snowed a great deal in every winter, making snow tunnel following the rope to travel and move around. When streams gather into a river and become quickly frozen by cold river winds, they struck big rocks with a hammer to catch fish during winter.
Today, Korean ancestor's life is reenacted into a festival, Pyeongchang Trout Festival takes place from the end of December to the end of January, with its main theme of winter story combining snow, ice, and trout. The swimming fish are clearly visible over the ice, and we hope that people will experience the joys of the great winter festival, enjoying the thrill of trout fishing along with various events on offer.

[Event programs]
Tent fishing: Fishing takes place inside a tent. Participants may purchase fishing tools from fishing items shops at location, and eatery district provides all the service necessary to prepare the caught trout either raw or roasted.
Trout ice fishing: Directly catching winter trout below the ice, participants can buy fishing tools from fishing shops, and they offer all the support necessary to cook caught fish either raw or grilled.
Catching trout with bare hands: A highlight event of trout festival, participants attempt to catch trout with bare hands.
Eatery district: You can eat caught trout right away in the eatery district. A variety of food is available to accompany your joy of festival.

Pyeongchang - Local Delicacies

  • Pyeongchang Hwangtae-gui (Grilled dried pollack)

    A birthplace of Hwangtae, Hoenggye-ri of Daegwallyeong-myeon sees drying of pollack through snow until it becomes golden-colored and tasty. Only then it earns the name "Hwangtae." Repeating the freezing and melting process, well-dried Hwangtae gives off soft taste reminiscent of "deodeok," a mountain plant, so it was also called "deodeok pollack." Its deep taste reflects a long aging process completed in fiercely cold and snowy weather of Daegwallyeong.

  • Pyeongchang Memil Makguksu (buckwheat noodles)

    A background to Lee Hyo Seok's novel "When Buckwheat Flowers Bloom" Pyeongchang is truly home to memil as the title of novel suggests. Wide memil flower field depicted in novel is a reality as a great amount of memil is produced in Pyeongchang. Memil Makguksu is a renowned dish from Pyeongchang. As Gangwon-do's speciality food, our ancestors started enjoying the food a long time ago. Pyeongchang's highlands characteristic gives perfect conditions to farm memil, bountiful in harvest and great in quality, placing Pyeongchang memil's taste above those of other regions.

  • Gangwon Namul Bap (seasoned vegetables rice)

    To introduce Gangwon food culture to the world as the 2018 Olympics neared, Gangwon-do Agricultural Research and Extension Services developed this rice dish. The center chose oryun rice, oryun potato, and sannamul as the main ingredients, ensuring healthiness of the product. Although it does not look quite fancy, the combination of healthy ingredients represents the intrinsic taste of Gangwon-do, simple, clean and healthy.

Pyeongchang - Hallyu Tour Destinations